Even though this is a video for staff of the Department of Justice (Victoria, Australia) it has relevance across the board when working with social media today it explains the key common sense elements of their social media policy. which are the corner stones of any social media participation guidelines for employers and employees.

Social Media Success is about smart listening to find answers to the “W” questions;

Who is doing the talking?

What are they talking about?

When are they saying it?.

Which platform are they saying it on?.

The answers to these questions are pivotal in the development of your brand’s overall Social Media Strategy but also critical to understanding competitors and key terms relevant to your audience. Social media Information gathered is relayed to public relations, customer service, marketing and sales. it also is a key aspect to forming future business partnerships.

The History and Evolution of Social Media

Understanding the 3 Types of Communities in Social Business

The Benefits of Social Media Monitoring.

9 Reasons Why Your Social Media Strategy Isn’t Working

Social Media Monitoring  Tools

Peerindex