The Unfriendly Report™


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Periodically The Unfriendly Report™ will be targeting well known and established company websites or blogs. We apply 3 criteria and companies will be ranked on the “Social Media Friendly Scale”.

So what are the criteria that makes a company website social media  friendly?


  1. Site navigation (how easy is it to get around)
  2. Social media network integration (can you share information)
  3. Feedback (how easy is it to converse with the company)


Scores are defined as

Friendly, Not So friendly, Unfriendly.

Go to Report >> No 1 Arnotts Biscuits

Go to Report >> No 2 Victa Mowers