Periodically The Unfriendly Report™ will be targeting well known and established company websites or blogs. We apply 3 criteria and companies will be ranked on the “Social Media Friendly Scale”.
So what are the criteria that makes a company website social media friendly?
- Site navigation (how easy is it to get around)
- Social media network integration (can you share information)
- Feedback (how easy is it to converse with the company)
Scores are defined as
Friendly, Not So friendly, Unfriendly.