Without Privacy PRISM is Nothing

Lets talk about PRISM for a moment, Yes it’s a great concept for a record cover, NO, it’s a lousy one for a spy organisation more like “Pink Floyd meets 1984”  Frankly I’m appalled at the outrage that has emanated from the global community since the PRISM disclosures.

Who in their right mind didn’t think that level of surveillance wasn’t going on anyway? if this revelation; that your social networks and chat rooms are being spied upon, on masse is a surprise, well I’m sorry you deserve to be spied upon!

No authoritative organisation, public or private, would let that type of behavioural information go by without, at least a second glance, if not a full inspection. they would be remiss of duty if they didn’t.

PRISM surveillance map

PRISM surveillance map

In reality it’s not that we are being spied upon that’s the problem, the problem is the speculation about what anyone might do with that type of data, what’s it going to be used for? The by who, we know, if you’re in the USA, I’d say worry, be really worried, for the rest of the world; change your username and password, maybe ditch your FB account, good luck with getting the truth out of the NSA.

While being interviewed in the dock of the Old Bailey, about the now ,infamous  News of the World phone hacking scandal, a journalist was quoted; “Privacy? only pedo’s need privacy everyone’s fair game”

Privacy is a two-edged sword, on one hand you are privy to, and can, leverage particularly unique information, which is really useful in all human relationships. On the other hand it’s a burden, it’s a secret to be kept from others. OK why do I say that privacy a burden?

Privacy is also a vestige

e, a vestige of the cult of individuality, the ego centric consumer cult that has dominated world affairs for the latter half of this century, if you born between 1955 and 199

5, you’ve been trained to believe that as an “individual” you have a right to posses things for your own exclusive use. We’re trained to expect that everybody has their own stuff. After all “possession is nine-tenths of the law”, don’t they say?To put it more bluntly or how we would describe it in advertising is: constantly aiming for optimum product saturation.

Privacy is yet another “thing” to own and value, thus it goes into the “this is my stuff” basket, and is subsequently fiercely defended, much like a smart phone or tablet. Since the start of the new millennium, this “sharing” concept has crept in and is infiltrating every orifice of capitalism, (except banking), who knows where that may lead. Ask a millennial about privacy and they shrug their shoulders at you.

PrismSo back to PRISM, put it in perspective! the USA has trolled the public internet, just like you can, just like anybody can and collecting this digital dribble (you’ve seen the crap on your news feed sometimes) from hundreds of millions of people, good luck making any sense of it. Maybe they could analyse my stuff with their super computers, extrapolate into the future and give me some free financial or life advice? Which part of everything online is public and permanent don’t you understand? If you want privacy keep it offline! That’s my 2 cents worth, whats yours, I mean do you care?

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Digital Media Marketer, Old school New score, what does that mean? Helping your brand get found online! Keynote Speaker. Social Media Consultant and Strategist. Exploring and Sharing ways that Creative Professionals can leverage the Web