Phenomenal deconstructionism in social media conversations.

deconstructed-derridaThe astronomical growth and uptake of social media networking sites like Facebook, YouTube and Twitter has regenerated an interesting social phenomenon, with the potential to redefine how we talk to each other and how we solve personal problems in a social context.

On the whole people physically interact with other people on a regular basis; family or friends, co-workers etc. We have conversations, mostly gossip and we have emotional responses, and these responses generally result in conflict or consensus. Quite often conflicts are not resolved immediately and emotions linger on, people log on to their favourite social network and they will post something indicative of their emotional state at the time.

In most cases people will have their rave and rant and be relieved yet curious as to how their friends will respond. Some “hard-core” users stick to their opinionated line through thick and thin, no manner of fact or transverse opinion will shift them. Whereas others really want to have a conversation, elicit an emotional response from either people they really know or their fake friends from Facebook, it doesn’t really matter.

Enter cyber social deconstruction; Deconstruction generally tries to demonstrate that any text is not a discrete whole but contains several irreconcilable and contradictory meanings; that any text therefore has more than one interpretation. Acknowledgements, “Likes” and comments from other people, “the Postees” The Postees are only aware of the tone in the text, but not the emotional state of the poster, they don’t know if it was sarcasm, or a profound moment, thus the text is open to interpretation.

In my observation once a comment strikes an empathic note, the conversation, will digress towards levity and humour. In this way conversations can change rapidly and include analogies, and similar experiences others have had. This process has the ability to diffuse anger, fear and shyness by spreading the issue across a number of friends and thus a wider cross section of the human psyche; the poster is able to see their circumstance from various perspectives. In a sense fracturing their cluttered cyber social face into smaller parts.

People are oscillating between material reality for the sources of their problems and virtual reality for advice and support, needing to respond to a real life situation, they will tell Facebook rather than the person they want or need to.

This phenomenon also underlines how people are desperate for connection, acknowledgment and approval from others in their society, real or virtual. This need to communicate drives our search for empathy, and will lead us to free open communication.

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Digital Media Marketer, Old school New score, what does that mean? Helping your brand get found online! Keynote Speaker. Social Media Consultant and Strategist. Exploring and Sharing ways that Creative Professionals can leverage the Web