For Corporate Criminals There is No Where to Left to Hide

German pharmaceutical giant Grunenthal, which made the morning sickness drug Thalidomide and left thousands of children in the 1950s and 60s, in Australia and around the world with severe birth defects has offered an insincere and insulting apology to those affected for the first time in 50 years.
WTF! They’ve managed to wait long enough to avoid over 80% of the estimated compensation due to natural attrition and death of their customers base.  Very similar legal tactics as ‘Big Tobacco’ and the Asbestos debacles. (probably the same legal firms)
Which really begs this question:
Just because a company has managed to legally escape finacial responsibilities and minimise their legal penalties, why should the WE the 99% in the age of WEB 2.0 tolerate this behaviour Or should they pay the ultimate penalty and be shut down?.
Grunenthal sentenced thousands of families to a LIFETIME of continuos misery, which has no end until death.Yet Grunenthal are still peddling their shit all over the world and based on their website is enjoying healthy profit margins.
It’s moments like these when a corporation insults it’s victims with lip service, instead of compassion that the ball falls into our court.
 Wikileaks has shown us the power of Web 2.0 in spreading ideas and sentiment virally.  The litany of middle eastern regimes that have fallen like domino’s across North Africa and soon Syria are testaments to it’s potential to eradicate corruption from both politics and from the corporate sector.
In the age of Web 2.0 a small group of dedicated individuals can generate enough negative data and sentiment to bring any organisation or business to it’s knees in a matter of days or even hours. When Grunenthal’s stock price begins to tumble, when petitions are raised against them, when people begin to boycott their products and boycott the companies that use their products the domino’s in this story will begin to fall.
The next move will be played out in Social Media, It’s only a matter of time before the internet rallies it’s legions against corporate criminals like Grunenthal. The only problem is that there are so many of them there’s a substantial waiting line! Have no fear as Anonymous would say, “We do not forgive, we do not forget, expect us!”

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Digital Media Marketer, Old school New score, what does that mean? Helping your brand get found online! Keynote Speaker. Social Media Consultant and Strategist. Exploring and Sharing ways that Creative Professionals can leverage the Web

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