Web 2.0 tagged posts

The Future of the Facebook ‘Like’: Dead or Alive?

But, to those involved in digital and social media marketing, a ‘like’ means so much more

How to Filter Your Personality through Social Media

different rolesYour social media profile is your cyber social face, it is in most cases the first port of call for connections, friends and followers to find out who you are what you do. However most of us play a number of different roles in our daily lives, and no one circumstance does justice to our whole personality, that’s why it’s hard to write a defining profile.

The big advertisers would like us to confine ourselves to one social media platform like Facebook, LinkedIn or YouTube, “put everything in one basket”. Because it’s much easier to monitor your online behaviour from a single source.

When signing up to a network, you need to determine which aspects of your multi foliate personality should be expressed, what online information will best serve your needs. How do we do that?

We need t...

Social Media is not Marketing

target social media

The more I read and learn from various web, tech and media pundits across the net, the more I get concerned that the marketing community has tried to vertically integrate itself with Social Media, trying to hide themselves amongst the clutter until it’s time to pounce. Much like tumor that sits dormant for years until it explodes into a malignant cancer.So for sake of clarity lets get something straight; Social media per say is not marketing!

The more old school and heritage marketers try an embrace social media tools into their marketing mix, the more difficult they find it becomes. Why? for two reasons; firstly social media is a vehicle for social interaction not a billboard...

The reign of the cultural gatekeepers is over

gatekeepers The once seemingly impenetrable edifice beyond which ideas and riches could be realised has cracked and is about to shatter.

Everything has a story.

google-and-QR-Google-Jan Everything that comes into existence at any given moment in time has a beginning and thus a following story

Without Privacy PRISM is Nothing

PRISM surveillance map

Lets talk about PRISM for a moment, Yes it’s a great concept for a record cover, NO, it’s a lousy one for a spy organisation more like “Pink Floyd meets 1984”  Frankly I’m appalled at the outrage that has emanated from the global community since the PRISM disclosures.

Who in their right mind didn’t think that level of surveillance wasn’t going on anyway? if this revelation; that your social networks and chat rooms are being spied upon, on masse is a surprise, well I’m sorry you deserve to be spied upon!

No authoritative organisation, public or private, would let that type of behavioural information go by without, at least a second glance, if not a full inspection. they would be remiss of duty if they didn’t.

PRISM surveillance map

PRISM surveillance map

In reality it’s not that we are being spied upon that’s ...