Offers a regular review of corporate websites classifying them based upon 3 simple criteria.
- Site navigation (how easy is it to get around)
- Social media network integration (can you share information)
- Feedback (how easy is it to converse with the company)
Scores are defined as Friendly, Not So friendly, and Unfriendly.
First cab of the rank is Arnott’s biscuits
I recently had occasion to visit to the Arnott’s website, to advise them of a product fault with some biscuits. Now you’d think, biscuits, one of the most consumed foods of geeks, nerds and computer users worldwide. A biscuit company ought to be friendly and social media savvy.
On first glance the site is presented in slim blog format, but it’s not a blog, it’s an uncreative static website, with 5 tabs.
“About us” An ...