unfriendly tagged posts

The Unfriendly Report – Arnott’s Biscuits

the Unfriendly Report

Offers a regular review of corporate websites classifying them based upon 3 simple criteria.

  1. Site navigation (how easy is it to get around)
  2. Social media network integration (can you share information)
  3. Feedback (how easy is it to converse with the company)

Scores are defined as Friendly, Not So friendly, and Unfriendly.

First cab of the rank is Arnott’s biscuits

Arnott's logo

I recently had occasion to visit to the Arnott’s website, to advise them of a product fault with some biscuits. Now you’d think, biscuits, one of the most consumed foods of geeks, nerds and computer users worldwide. A biscuit company ought to be friendly and social media savvy.

On first glance the site is presented in slim blog format, but it’s not a blog, it’s an uncreative static website, with 5 tabs.

“About us” An ...

The Unfriendly Report™ – Victa

The Unfriendly Report™ offers a review of corporate websites classifying them based upon 3 simple criteria.

  1. Site navigation (how easy is it to get around)
  2. Social media network integration (can you share information)
  3. Feedback (how easy is it to converse with the company)

Scores are defined as Friendly, Not So friendly, and Unfriendly.

There’s a lot of lawn out there and Victa would like us to use their products, to take care of it. The Victa website site was obviously designed about 20 years ago and nothing has been done since then.

Yes it’s fast loading, pages and pages of text usually are. But who wants to read about a mower, I want to see it in action, but you can’t...