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The Future of the Facebook ‘Like’: Dead or Alive?

But, to those involved in digital and social media marketing, a ‘like’ means so much more

Tips on How to Develop effective Skills in Social Engagement.

Cyber Social CitizenYou may have produced the greatest movie in the history of the world but unless you get an audience to agree with you, you’ve got nothing.  With the astronomical amount of visual clutter that exists today, it’s important to engage your audience well before the curtain opens. How do we do this? Enter the “Art of Social Media”.

Studies show that 85% of human communication is gossip with only 15% technical. Correct me if I’m wrong but generally when you come across new information the first thing you want to do, is tell someone else. Social media not only harnesses this urge to tell” but it gives us the ability to measure it.

Social media is a form of communication that centre’s around the skill of engaging people, to be effective in promoting ourselves favourably, to build lasti...

Floodwaters and Connectivity

Transport network severed The flood helps me reflect on how dependent we are on the transportation network. The flood severs the network unilaterally and often destroys infrastructure.
the crave button

the crave buttonRecently I had the rather sad experience, The end of a long term relationship. However because we are good friends we are in the process of redefining a new relationship. To do this we’ve had to revisit issues from the past that caused conflict or difficulty and  search for a common ground to establish positive future engagement.

How does this relate to Social Media you ask? Because in the end, relationship ties are frayed and sometimes there is hostility, one must be very careful in what you say, even more so than a stranger. The communication process we are engaged in, has given me an opportunity to observe, how social engagement develops, how people respond to varying messages and how to engage and get a positive result...